A wholly-owned subsidiary of the Primedia Group, Ster-Kinekor is the leader in bringing blockbuster films to its audiences across the country. Despite South Africans watching their pockets, Ster-Kinekor has seen an increase in cinema attendance year on year. With 53 local movie complexes situated in prime locations such as Sandton City, Gateway and Cavendish Square, and a further five in Namibia, Zambia, Lesotho and Zimbabwe, Ster-Kinekor can entertain more than 64 000 movie goers every two hours on over 400 big screens. From action and suspense, to romance and comedies, Ster-Kinekor Theatres offers the latest the film industry has to offer.

The cinema chain is currently converting all 418 of its cinemas to digital, the very latest in cinema technology including heightened picture quality and state-of-the-art surround sound, for a greatly enhanced overall viewing experience: ‘see it best’ and ‘see it first’. And if it’s 3D you’re after, then you’ll be pleased to know that Ster-Kinekor has 112 state-of-the-art 3D cinemas, securing its 3D footprint in the country and keeping audiences on the edge of their seats.

Strategic partnerships driving Ster-Kinekor’s supremacy in its market are those with Discovery Health and Edgars Club, through which their members can access movie tickets at reduced rates. The recently re-launched SK CLUB offers various benefits, with a points-based functionality enabling movie goers to redeem free movie tickets regularly.